Web measurement firm Media Metrix Inc. expanded into the
Canadian market through a joint venture with ComQUEST Research, a market and new media
research firm, to form Media Metrix Canada.
Under the agreement, Media Metrix and ComQUEST Research will combine their
resources and expertise to provide an independent, meter-based Internet and
digital media audience measurement service for Canada. Financial arrangements
were not disclosed.
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The services provided include Internet statistics such as audience size,
reach, frequency and time spent for the Internet market as a whole, by
category and for specific Web Sites and Internet properties. These audience
data are linked to detailed demographic profiles, collected from panelists.
Media Metrix said the Canadian operation will be "the first service to begin
actively recruiting, measuring and collecting data from a representative
panel of Canadian Internet users by utilizing the Media Metrix software meter
which resides on panelists' computers to automatically track Internet usage."
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"Our penetration of the Canadian market helps to further our goal of
providing accurate, reliable and comparable Internet and digital media
measurement products and services to businesses worldwide," said Tod Johnson,
chairman and CEO of Media Metrix.
ComQUEST Research Inc., formed in 1989, is a subsidiary of BBM Bureau of
Measurement. The company's practice encompasses a range of market, public
attitude, and media research areas.
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